Hi there! I’m thrilled to be a member of this community!
I’m looking for some advice regarding global social content strategy. Our company has recently acquired a company in the U.K., making us global.
When looking at content calendars, how do you decide which holidays or celebrations to feature on social media? Our leadership wants to move forward with creating content for U.S.-only holidays (think 4th of July or Memorial Day). These are either celebrated on different days or not celebrated at all in the U.K. We believe we either need to be focused on both regions or none at all - as it might ignore a large portion of our employee base.
How do we find a happy medium? Move forward with global or international-focused holidays?
Best answer by JacquiView original