As a huge Spotify wrapped fan, I had to share this article by our content team. The popularity and growth this campaign sees every year is something we all can learn from.
Check it out and let us know in the thread what you think.
Spotify Wrapped: What marketers can learn from the viral campaign
IG has its “top 9” and I also received a year-in-review from my DuoLingo app. Everyone’s jumping on the trend. We had fun with it as a company and did our own take of Instafest, changing band names to fit our industry lingo. It was well received! ~3x impressions above average.
https://www.linkedin.com/feed/update/urn:li:activity:7003798710556000256
Thank you for sharing
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