Skip to main content
Laura Porcincula
Laura Porcincula
Former Community Manager
December 15, 2022
News

Spotify Wrapped: What marketers can learn from the viral campaign

  • December 15, 2022
  • 2 replies
  • 132 views
Spotify Wrapped: What marketers can learn from the viral campaign

As a huge Spotify wrapped fan, I had to share this article by our content team. The popularity and growth this campaign sees every year is something we all can learn from. 

Check it out and let us know in the thread what you think.

Spotify Wrapped: What marketers can learn from the viral campaign

    2 replies

    lisa.rodrigo
    lisa.rodrigo
    Engagement Orchard
    December 23, 2022

    IG has its “top 9” and I also received a year-in-review from my DuoLingo app. Everyone’s jumping on the trend. We had fun with it as a company and did our own take of Instafest, changing band names to fit our industry lingo. It was well received! ~3x impressions above average.

     https://www.linkedin.com/feed/update/urn:li:activity:7003798710556000256 

    Lisa @eskeymo
    0
      Laura Porcincula
      Laura PorcinculaAuthor
      Former Community Manager
      January 3, 2023

      Thank you for sharing @lisa.rodrigo. People love this trend, it’s great to see the success it brought you too!

      Laura Porcincula (she/her)
      0
        The Arboretum Terms of UseAccessibility statement