Sprout Social Index: Social Media Trends for 2022 and Beyond report has arrived!

This is so exciting!!

In the listing of top platforms consumers and brands anticipate using most in the next 12 months there is a glaring absence of Twitter. Is it true that marketers are planning to use Snapchat more than Twitter?

Hey, @john.venen! Great question:

In the listing of top platforms consumers and brands anticipate using most in the next 12 months there is a glaring absence of Twitter. Is it true that marketers are planning to use Snapchat more than Twitter?

To take your behind the scenes a bit, we asked marketers and consumers:  “What are the top three platforms that your brand intends to focus on in the next 12 months?”

We juxtaposed the data from both consumers and marketers for that answer option to draw out the natural tension between those groups. Marketers did list Twitter as a platform that they anticipated pursuing within the next 12 months; however, the comparison between those groups (e.g., consumer vs marketer) was not as significant as it was for the other platforms listed.

Hopefully that answers the question! 

Thank you. That is very intesting.