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Adobe has released their newest report, “The Future of Creativity: 2022 U.S. Emoji Trend Report reveals insights on emoji use for 💼, 🥰 and more 👀.”

Check out how they broke down the data and provided actionable insights into how emojis have become an important part of how we communicate!

Read the report: https://blog.adobe.com/en/publish/2022/09/13/emoji-trend-report-2022

I do love a good use of emoji in my private conversations. In fact, my 12-year-old almost exclusively talks to me via emojis on his gizmo watch. However, I work at B2B tech company and our buyers tend to be older, senior-level managers or execs and there’s a balance between showing some personality and turning them off. My use of them is infrequent at best on the work front.

I also worry about accessibility and the articles I’ve read about how difficult it is for those to be translated in a readable way for those who need technology assistance. Interesting article about that here: https://slate.com/culture/2022/02/wordle-word-game-results-accessibility-twitter.html (bonus if you’re a wordle fan too!)

I’ve also had some interesting conversations with our recruiters, who will use dozens in a LinkedIn post — despite targeting senior level experience — because it’s more important that company be seen as “fun” vs. a post that would resonate with those who work within traditionally formal roles. 

Looking forward to reading the report; thanks for sharing it.


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