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Social media is getting louder. New platforms are emerging, algorithms are changing and more and more people are logging on. As social media becomes more prevalent in our daily lives, businesses are using it for everything from marketing to R&D to customer care. The business value of social can’t be overstated.

Read the full report: https://sproutsocial.com/insights/data/brand-advocacy/

Check out the latest stats from the 2022 Report:

Engaged users spend more than 60 minutes a day on social media platforms, with casual users spending less than an hour daily. Over half (59%) of respondents identified as engaged users.

 

As a group, engaged users don’t dominate any particular platform. Engaged users browse according to their personal preferences, so some may be most comfortable on Twitter while others spend their spare time on TikTok.

 

Engaged users are more likely to report increases in their social media usage over time. 78% of engaged users have increased their browsing time over the past two years.

 

The verdict: Engaged users are the ideal target for employee advocacy programs.

Read the full report and get all the data to better understand how employee advocacy is crucial to your brand’s success. 

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