In the latest episode of Unread, @olivia.jepson, @gregrokisky and Heliz Mazouri discuss what we can all learn from the auto industry and the importance of having a deep understanding of your full customer journey. I especially enjoyed the conversation around understanding your audience and their lifestyle, then building your social strategy through telling engaging stories and fostering a social community. 

Watch the episode here, and let me know which part you enjoyed the most in the thread below.