What Are the Best Times to Post on Social Media for Maximum Engagement?

​@JamesLambert Of course! There can be a lot that goes into what content performs or doesn’t perform. I had asked about industry vertical, because for some verticals a weekend could work. Take travel for example. Content showing food, beverage, travel destinations - could work very well on a weekend. But if you are B2B, your audience may be engaged weekdays. The key will be testing different content, on different platforms, on different times and days. I asked about a tool to see what kind of measurement options you would have at your disposal. A platform like Sprout provides a robust analytics suite that you can use. Don’t forget to look at both impressions and engagement (likes/comments/shares). Not every post will “invite” engagement, so visibility is also an important factor.

In the end, remember, if you never post on a Sunday - Sunday will never be a good day for you. So you’ll need to test it out (depending upon whether it makes sense for your industry or not).

I hope that helps!