I was asked this question recently and I instinctively suggested to our client to look at the Sprout Social blog and SocialMediaToday. Beyond hearing from the major social platforms themselves, where do you find the most valuable insights or analysis about platform changes and best practices?
Is there a specific blog or podcast that you regularly check-out that others in our industry should as well?
What's your go-to for staying up-to-date on the latest social media trends and news?
Zachary Walker (He/Him) VP, Social Media
Hey, Zach. Great Q. +1’ing to the Sprout Social blog and Social Media Today. Shameless plug here: I put together a monthly newsletter via email and LinkedIn that touches on platform feature changes/updates, best practices, industry research & reports, good long-form reads and listens, etc. I regularly draw from insights from Rachel Karten (Link in Bio), Lia Haberman (ICYMI with Lia Haberman) and Jack Appleby (Future Social) who all craft their own really high-quality newsletters around social. For platform changes specifically, Annie Mai-Hodge does a weekly Wednesday list drop on LI that is fantastic. A+ follow. Big fan of “This Week in Social” videos that Jonathan and Laura put out here in The Arb
-Zack (GBH public media in Boston)
+4Anything by Matt Navarra is always updated fairly quickly if you follow him on Threads or LinkedIn. He has a weekly newsletter that breaks down everything going on each week: https://geekout.mattnavarra.com/
Also, Taylor Lorenz has a great podcast called Power User https://podcasts.apple.com/us/podcast/power-user-with-taylor-lorenz/id1733535260 that is geared more towards social media politics and news.
Both are great places to start.
@ajl3photo | A J Lopez III
+4The ones mentioned so far, plus Rachel Karten’s Link in Bio (well worth the expense) and Lia Haberman’s ICYMI on LinkedIn! I’m a big newsletter fan as opposed to podcasts, but all formats have their merit.
Digital Marketing Specialist at Western States Cat
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