Who won on social in 2021?!

I’m calling out something that was super unique with Leeds United (a Premier League club) selling jerseys on TikTok. Social commerce is something lots of folks are predicting as a big bet in 2022 and Leeds just jumped the line by being the first team to sell jerseys on the app! Just a cool “ahead of the curve” type move.

I’m not sure how to categorize “won” but I will say Barkbox consistently has the funniest and most clever Instagram account. Their ability to align their social strategy and product offerings is excellent.