Who won on social in 2021?!

  • 6 December 2021
  • 2 replies

Userlevel 5
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The Drum put out an article of Brands that won on social in 2021.

They talked about Weetabix, Dove, Aldi, Reddit, and Specsavers Euro 2020.

My question to you all: Who won on social in 2021?!

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I’m calling out something that was super unique with Leeds United (a Premier League club) selling jerseys on TikTok. Social commerce is something lots of folks are predicting as a big bet in 2022 and Leeds just jumped the line by being the first team to sell jerseys on the app! Just a cool “ahead of the curve” type move.

Userlevel 1

I’m not sure how to categorize “won” but I will say Barkbox consistently has the funniest and most clever Instagram account. Their ability to align their social strategy and product offerings is excellent.