I’m calling out something that was super unique with Leeds United (a Premier League club) selling jerseys on TikTok. Social commerce is something lots of folks are predicting as a big bet in 2022 and Leeds just jumped the line by being the first team to sell jerseys on the app! Just a cool “ahead of the curve” type move.

I’m not sure how to categorize “won” but I will say Barkbox consistently has the funniest and most clever Instagram account. Their ability to align their social strategy and product offerings is excellent.