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  • Likes:
    • holiday content is fun to create & caption!
    • loving the “color of the year” content that always comes around this time of year 
  • Dislikes:
    • goblins, ghouls, people’s knees (bonus points if you get the It’s Always Sunny reference)
    • For real though, there is a lot of pressure to perform around the holidays. We invest a good bit of time and resources into our content creation, and it’s disheartening when sometimes things don’t perform. However, there’s always the opportunity to learn through looking at the numbers & making sure we change up the strategy when things don’t land. 

I feel your pain about holiday content. I’ve noticed that it doesn’t really matter what we post in the last two weeks of December - it just doesn’t perform very well. So we slow down on our posting, and we focus on paid strategy and scheduling carousel and photo posts so that our team has the freedom to take time off for the holidays. 

I love your outlook of looking at it as a learning opportunity! I think the best path to success in social media is being willing to learn and experiment and pivot when needed. 

P.S. I love It’s Always Sunny!

 

 

Fortunately, our office is closed during the holidays so my content is more about wishing our clients a happy holiday and posting reminders we are closed until the new year.

Bing in B2B we don’t have the pressure of B2C sales.

Keep up your holiday spirit and stay creative.

I feel you on both counts, holiday content is the best and we also see a dip in engagement..

For us, we are a non-profit so the end of the year is a big push for fundraising so we have some paid campaigns going which helps boost those numbers. Great suggestion ​@adrienne.cooley, focusing on paid content and high-quality carousels or image posts will keep you in mind during the slow time.

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