Instagram Collaborations

Congratulations.. I actually have a collab post coming up next week.. hoping it goes well

​@ohva.comms thank you!! I hope your collab does great as well! 😊

So exciting! Our collab posts typically get more traction as well. Definitely a priority for us in 2025!

I’ve been loving collabs!! We try to do at least 2 a month and we’ve seen huge success. It’s been a great way to reach new audiences. 

One of my clients a community bank sells toys from a local manufacture with all proceeds going to a local charity. So it’s really a collaboration between three organizations every holiday season. It’s always fun to see the reels they all come up with and then get to cross share across stories. 

Love collabs! They have been doing super well four our City account. It brings more engagement, and it helps our smaller department accounts gain more followers.

We tried a collab when we launched our podcast and it went super well! The cross-promotion ended up bumping listenership from that point on, but the especially cool part was that it introduced people to our brand and we saw significant lift in older posts as well as people went back to explore older content. Looking forward to doing more collabs with how well that one worked out!

No, but that is one of my goals of 2025 -- working with like-minded organizations and influencers! Not really sure where to start, but I want to learn more about engaging influences and other accounts. Any suggestions on getting started would be great!

​@laura.ingrim That’s great you’re looking to do collabs in 2025 too! In my past role we worked a lot with micro influencers in our area, which worked very well for us. A lot of their audience was who we were looking to attract to our pages and the collaboration with them worked for our budget. It’s all about finding the right fit for your brand 😊

Congrats!

We just did a collab yesterday, and gained three followers from it the same day - which I actually count as a huge win :D

Our instagram account isn’t really going well because our audience just isn’t using it (my audience is radiologists and oncologists - they prefer LinkedIn). But the collab was definitely helpful.

​@desiree.link That’s awesome!! That’s such a cool and unique audience as well.

Collabs are amazing for expanding audience and reach! I work within a community of several public museums and a couple private schools, and our “one community” collab posts on major announcements and events have been super successful for getting engagement from existing and new audiences. 

We also use Collab within our higher ed school for sharing alumni news posts from the main account with degree program-specific IG accounts, museum influencer posts, and event promotional posts with performers, hosts, etc..