What tools are you using? I find that with Chat GPT that I am taking more time to get them to write something that I can actually use, Sometimes it is easier, but sometimes I don’t think that AI is smart enough to understand real word tone and inflection just yet. 

Agreed, but I think this is partly because people aren’t customizing prompts enough and truly learning to work with AI. For example, for whatever reason, the nicer you are in the way you talk to ChatGPT, the better the outputs. You can ask it to try again with different tones or “vibes” (my coffee hasn’t fully kicked in, vibes is all I’ve got haha). 

But I also look at it as AI giving me a half finished sculpture, instead of me having to start from scratch with a block of clay. I still need to take it over the finish line with the details and some tweaking to make sure it fits our brand standards and tone. 

Yes, I agree. I definitely tweak the responses it generates and add my own feel to it. A great deal of others do not, I can always tell who did not write their own content. But I am interested in learning how to work with AI more efficiently. And I do have conversations where I say, please word that differently, don’t use this word, change it up etc...

You make a great point! While AI makes posting faster, the lack of variation in tone can make posts feel less authentic. More diversity in style would definitely improve the experience.

The thing that I don’t love about AI is that there is already too much of it on feeds (and it will only increase, unfortunately), and it’s very bad for authenticity and human connections (as pointed out above), which are lacking a lot these days. I wish it would just remain a tool to help with brainstorm and unlock new ideas, but that in the end, the content is created-modified by humans.
I recently read a post on Forbes from a teacher that quit teaching because all the students were using ChatGPT to create copy, and that teacher mentioned something that resonated a lot with me: People using only ChatGPT for copywriting are missing an opportunity to think and reflect. :) 

That said, I’m not against AI lol 
I think it can help a lot as a tool, but I do hope it will be used mindfully in the future.