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Tagged Tendril
May 7, 2024

Twitter/X

  • May 7, 2024
  • 13 replies
  • 257 views

My biggest dislike and what makes me feel most uncomfortable about working in social media. We’ve stopped using it as an organisation and I wonder how many other brands are moving away from active posting?

    13 replies

    melissa.macgregor
    Optimized Oak
    May 7, 2024

    We haven’t posted on Twitter/X in about 2 (maybe 3!) years.

    We were not getting any sort of meaningful engagement. Our profile is still active for Customer Care purposes. 

    Krouleau
    Seedling
    May 20, 2024

    We still use X, but there is very low engagement and, the engagement we have, seems to be from spam accounts. Having said that, I don’t think we will move away from X because there’s other defense organizations that actively use the platform.

    Tagged Tendril
    December 11, 2024

    We are still using it but see much better engagement on LinkedIn.

    Tagged Tendril
    December 11, 2024

    We are still using it because our City Manager loves it. But every week we are losing more followers. And we are starting to just copy what we are posting on Facebook to keep it alive.

    Tagged Tendril
    December 11, 2024

    We’re in a similar boat to what Melissa said - we’ve stopped posting, but are keeping the account live (potentially for customer care issues). We’re thinking about moving to BlueSky to capture a similar audience - wondering if anyone has seen successes or pain points with BlueSky?

    Boosted Blossom
    December 11, 2024

    We were never super engaged on Twitter, but I find that I gravitate more towards threads when I do want a text-based post. More sense of community there. 

    jaxn.engstrom
    Boosted Blossom
    December 11, 2024

    That’s super valid ​@charlotte.sweet and seems like a lot of other organizations are moving away as well. For us, we have a pretty active community in the adaptive gaming sphere who use X so for us we want to keep up with our channel there. For others, I can see using something like Threads or Bluesky.

    Jaxn Engstrom | Digital Marketing Specialist @ Craig Hospital
    Tagged Tendril
    December 11, 2024

    I basically just schedule out posts in Sprout on X and don’t do too much else with it. It is not a big draw for our clients but I like to keep a presence on there since is is public facing.

    Denise Layman
    Tagged Tendril
    December 11, 2024

    We’re still active on X, posting similar content to our LinkedIn - but have seen a major dip in growth and engagement (HUGE drop in followers in Nov - could be tied to politics). Most new follows look to be bots/fake accounts. Similar to others mentioning above, we’re mainly staying for now for potential customer support and to make sure a competitor doesn’t take our handle.

    We parked a seat on BlueSky (not actively posting) to save our handle, and continue to evaluate how much longer to stay on X. Curious if others are active and seeing results on BlueSky?

    Krouleau
    Seedling
    December 11, 2024

    We’re still active on X, posting similar content to our LinkedIn - but have seen a major dip in growth and engagement (HUGE drop in followers in Nov - could be tied to politics). Most new follows look to be bots/fake accounts. Similar to others mentioning above, we’re mainly staying for now for potential customer support and to make sure a competitor doesn’t take our handle.

     

    Good to know! I noticed a major dip in growth and engagement in November and even over the last week and a half.