My biggest dislike and what makes me feel most uncomfortable about working in social media. We’ve stopped using it as an organisation and I wonder how many other brands are moving away from active posting?
Twitter/X
Userlevel 2
We haven’t posted on Twitter/X in about 2 (maybe 3!) years.
We were not getting any sort of meaningful engagement. Our profile is still active for Customer Care purposes.
Userlevel 1
We still use X, but there is very low engagement and, the engagement we have, seems to be from spam accounts. Having said that, I don’t think we will move away from X because there’s other defense organizations that actively use the platform.
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