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What do you do to share analytics with your larger marketing team?

  • May 3, 2024
  • 3 replies
  • 182 views

Katy4Riskonnect
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Historically at Riskonnect, we have always had a monthly meeting where I run down the list of analytics for our Global Social Media program for the prior month, but at the last few meetings, there’s not much feedback/response. 

 

I’m wondering if we should continue to do analytics this way. But I’m also nervous that moving it to a static report will mean that nobody actually reads them and we aren’t able to leverage takeaways in the same manner. 

 

I definitely don’t want people to have to attend *one more meeting* if there’s a better way to collect feedback and share monthly analytics. 

 

How do you share social media analytics in your organization?! I’m curious to hear. 

Best answer by loizousmith

Not all clients want to sit through a metrics report but those that do I provide actionable steps from our analysis which allows the client to react and provide feedback. Another suggestion is to provide a very basic analytics report each month and have a meeting quarterly to go over a full report with your insights, recommendations and lessons learned. Hope this helps!

3 replies

  • Level 1
  • Answer
  • May 3, 2024

Not all clients want to sit through a metrics report but those that do I provide actionable steps from our analysis which allows the client to react and provide feedback. Another suggestion is to provide a very basic analytics report each month and have a meeting quarterly to go over a full report with your insights, recommendations and lessons learned. Hope this helps!


melissa.macgregor
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What about switching to a quarterly meeting? Keep sending the monthly report with your key points and then compile for the larger meeting. 

 


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I love the idea of quarterly! I think it makes more sense to showcase data on a 3-month period versus MoM as it can be hard to really see trends and understand bigger picture.