Hi!
I oversee social at a large HR Tech company. I lead the strategy for the corporate brand as well as advise our regional marketers and sub-brands on social practices. (There is a more elegant way to explain that - but I am struggling with words at the moment.)
We have recently been given the green-light from our social stakeholders to explore TikTok. However, we are very conservative and risk-adverse when it comes to social. As a result, I have been tasked with creating guidelines (dos and do nots) for our social leads looking to use the platform for their regional efforts and/or sub-brand.
Has anyone seen or created something like this? I’m not sure where to start.
Any advice or suggestions are welcome!
Solved
TikTok Guidelines
Best answer by Marlina Yates
Do you have a social media policy for employees that outlines what is and is not permissible to post about their employer? If so, I would start there and reiterate that information. Then you could move on to tips for best practices.
1 person likes this
Do you have a social media policy for employees that outlines what is and is not permissible to post about their employer? If so, I would start there and reiterate that information. Then you could move on to tips for best practices.
That’s a good idea. Thank you!
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