Have you had a professional business client (law, medical, etc) where you wanted to introduce UGC into their social media marketing efforts? Were you successful? If so, any tips or advice?
UGC in Social Strategy for Professional Clients
Best answer by miles.shellshear
Hi brandais,
Not necessarily business marketing, but I work in higher ed marketing and UGC is a massive part of our strategy, despite it sometimes being tough to get quality UGC. Some of the best successes can come purely organically by asking your followers directly. I recently prompted our followers to send their best campus sunset photos to us and upon posting them we received the most reach & engagement on Facebook that we’ve seen all year. Of course, be sure to credit the UGC creators, which helps build their connection and encourage others to participate. Other successes can come from offering incentives. We’ve done giveaways of cool branded swag items that yielded positive results for UGC as well, so sometimes it can come naturally if you create the right circumstances and leverage the results the right way, while other times you may have to be more directly involved in your approach to generating UGC.
Just some thoughts, hope they help! Definitely encourage y’all to try getting some UGC into your content mix.
Miles
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