When I look at Engagements in the Performance Summary under Profile Performance and compare it to Engagements in the Paid Performance Summary for Facebook & Instagram Paid Performance, the second number (Engagements in the Paid Performance Summary for Facebook & Instagram Paid Performance) is twice as large as the first number (Engagements in the Performance Summary under Profile Performance). It doesn’t make sense that this number for paid is larger than the number paid + organic (the Engagements in the Performance Summary under Profile Performance includes both paid and organic for Facebook.)
Why am I getting numbers that don’t make sense?
