Interesting news via Adweek about updated Meta social offerings.!--startfragment>
Meta is expanding its advertising offerings by introducing video ads on Threads and reviving Facebook Live Partnership Ads. At the NewFronts 2025 event, Meta announced that a small number of advertisers will test 16:9 and 1:1 video ads within Threads' feed. Also, Meta is bringing Trending Reels Ads, allowing brands to place ads alongside popular Reels content. The company is also boosting Instagram’s Creator Marketplace with AI-enhanced trend analysis and performance insights.
How might this news from Meta affect your 2H social media plans?
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