According to Sprout's listening data, retailers can expect a 18% increase in social media messages this holiday season—yet, brand response rates are on the decline.

Although experts expect to see a 7.5% increase in sales in brick-and-mortar stores and ecommerce channels alike, high inflation rates will force consumers to tighten their budgets. Start planning for a more competitive holiday season by developing a foolproof customer care strategy on social.

Get the full details of the report: https://sproutsocial.com/insights/holiday-retail-data/