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chris.kuzara
Tagged Tendril
August 28, 2026

Social Media Customer Service

  • August 28, 2026
  • 3 replies
  • 19 views

“You can do that through social?!?”

I can't count the number of times I've heard this during my career in Social Media Customer Care. My answer is always the same: Not only can we provide top-tier technical support on social, but we do it better by meeting customers exactly where they are.

I see too many brands pushing customers “offline,” creating a splintered experience. When you combine Sprout’s Case Management feature with Custom & Case Management Reports, you can do just as much, if not more, without ever leaving the platform.

Getting off my soapbox now 🤣 I’d love to hear from this group—are you keeping your customer care 100% on social, or do you still find yourselves having to move people to other platforms? 

3 replies

Max Pete
Community Manager
Community Manager
August 28, 2026

Thank you for bringing this up, Chris! I wanted to tag some other social care experts who can possibly weigh in too!

@ellydeutchmoody, ​@patrick.jervis, ​@marcos.yauner, ​@alexandra_walsh, and ​@jess.dillon 

Marketing Manager, Community Programs
Seedling
August 28, 2026

Also, personally, I love when a brand answers me on platform especially if it is general but not account specific. I have some trouble when they transfer me to a platform and I have to login.