For engagement rate, do you include video views as an engagement metric for total engagements?
If not, why?
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Engagement Rate
+3Best answer by sarah.rowe
I like to compare video views to impressions (so, an engagement rate) to understand if people are watching, but I prefer keeping that stat separate from the post’s overall engagement rate (comments, likes, etc) so it doesn’t skew results when comparing a brand’s overall engagement rate.
PS I agree with emma.peneguy re only counting views over 3 seconds
Katie H.
+1I like to compare video views to impressions (so, an engagement rate) to understand if people are watching, but I prefer keeping that stat separate from the post’s overall engagement rate (comments, likes, etc) so it doesn’t skew results when comparing a brand’s overall engagement rate.
PS I agree with emma.peneguy re only counting views over 3 seconds
If there is content connected, I typically would only count the views of the content piece as a whole (video included) since the idea is to get them to do both actions of reading and watching. If it is just the video alone I would definitely count the views as engagement, and similar to both Sarah and Emma’s answers above, if it’s over a set seconds viewed count.
Hey Katie!
I include video views for TikTok and Instagram, where I’m posting a lot of videos. It helps us to see who is engaging with our video content and what video content is performing the best.
+2We started including video views as part of engagement this year. With such an emphasis on video now, it just makes sense to consider a view as important as a reaction, comment, or share. Of course, we also want to have video views data ready in case someone asks about that speicfically.
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