This question came up in a client call today: does it seem that most consumers today passively consume brand content versus engage with content? Meaning, his thesis was most consumers today don’t expend the energy to interact (like, heart, comment, share, send) with brand content on Instagram like they were a year or more ago.
My “feel” without having data or research is that most consumers will interact with a brand’s content but the relevancy bar for making an interaction is higher today than it used to be. Does anyone have research data on this?
Thanks and have a great weekend.
Best answer by mike.blightView original