Question: How do you conduct a mass-sunset of brand social media profiles w/out evoking confusion/hysteria from followers?
Context: Our organization has agreed it is time to mass-sunset a series of social media accounts (currently 114 social media profiles hopefully going down to roughly 60 before the EOY) that were created over the years by numerous dept.’s/teams. These profiles have already been determined to be sunset as they do not serve the brand in any way. Many of them have followers but have not been regularly posted on. These social profiles support an overall brand, but are not the umbrella brand themselves.
Thoughts? Ideas? Questions?
Best answer by jessie.odonnellView original