How is your Employee Advocacy team structured?

Ohh love this!! Paging ​@grace.henley, ​@robbie.schneider, ​@baraica, ​@lisa.rodrigo, and ​@derek.roessler to weigh in!

I’m following, but our org is not ready for a formal employee advocacy program yet.

Hi,

• Only one employee, just me. I’m running everything from strategy to enablement to uploading content. The burn out is real I tell you. 
• I support 10 topics representing every segment we serve
• As of right now I source content internally from our demand gen/content marketing team but we do want to get to a point where employees create their own content in Employee Advocacy 
• Internal stakeholders include sales leaders, content marketing team, our head of social, and our director of customer marketing 

So our org kicked off a pilot program with about 50 sales reps. It was successful and now we are in the process of getting more teams to participate. Those who get it love it. But then we have those who repost our content directly on LinkedIn and don’t go through Employee Advocacy. It’s a little annoying. And then of course we have those employees who are like we’re not active on social media and don’t want to participate. It’s funny how polarizing it is. 

What’s become a bit of roadblock has been the what’s in it for me? We are not allowed to mention personal branding at all. And I don’t have budget to roll out a formal recognition program. Any insights on how to motivate employees to be more engaged would be nice!