Is anyone using Bluesky for their organization?

Yes we are! We’re seeing fast growth there as we put all of our news stories and commentaries on the platform, often optimized with an image. We’d love for this to be integrated into Sprout Social. Currently we’re using a free Buffer account to schedule BlueSky posts. 

After the election and the rise of hate on X, we moved to BlueSky. Musk’s inauguration behavior confirmed previous discussions on whether we should leave the platform or not. Our national account and most of our state level have accounts have migrated to Bluesky or incorporated it into their portfolio.

Highly recommend using your org’s domain name instead of a default bsky.social username! It’s actually easy to do if you have an IT person or someone with access to the domain’s DNS.

We moved to Bluesky early because we saw a bunch of the journalists and academics we engage with move over there. The amount of engagement is pitifully low, but we’ve had some great moments where key journalists and thought leaders have engaged, so that makes it worth it in my book. 

In general the balkanization of social media platforms in the last few years means that we’re trying to more strategically target deeper engagement with a smaller core audience. 

Hey Sprout, please consider this thread an example of growing interest in support for Bluesky! 🙏🙏🙏

I work for an education institution and we created a Bluesky account months ago to monitor the platform. In recent weeks we decided to start pushing content on it (the same content we push on X so we aren’t doing any extra work) so far we haven’t seen great return in terms of engagement. I feel like interest spiked with the platform at the beginning due to the controversy and drama surrounding X, and a lot of people and orgs have been leaving X but we have found that majority of our audience are still on X so we continue to utilize it. We are going to continue with Bluesky for a few more months but it’s not looking great so far.

My team manages a number of scientific orgs and with the steady movement of scientists to Bluesky, it’s vital that we increase our presence there. We’re seeing steady but slow growth for the groups where we are actively posting. We have two groups that are active on Bluesky, and have claimed handles for our other groups but aren’t posting for them yet because we just don’t have capacity. We desperately need an integration with Sprout, and if it doesn’t show up soon (or have a planned rollout date announced) I’m going to be looking at other scheduling platforms.

Hopefully the Sprout team sees this and will add Bluesky into the platform.