My marketing team is working on a blog post and we usually list our social handles. We’re in a debate on whether to call Twitter - “X” now. Anyone have any insight on this? Professionally, is this “Twitter” or is it “X?”
We’re going with the guidance that was shared above with waiting until we get a brand kit. For materials with short lifespans, like emails, we’re just leaving the bird. For materials with longer lifespans like videos, we’re removing any Twitter/X logo and not replacing it for right now.
To some extent, the decision you make also depends on how much you use the platform and how important it is for you. In my personal work, I’m just removing the bird and not replacing it because Twitter/X isn’t really a useful platform for reaching my audience.
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