LinkedIn: Engagement and Visibility

  • 29 March 2023
  • 1 reply


Has anyone else experienced a sudden drop in engagements and impressions on LinkedIn as of late? I manage a company page and over the past two weeks our impressions have plummeted -- despite not doing anything differently in terms of frequency of our content.

I know that the algorithm is changing more frequently now, but if that’s what caused this, we’ve really taken a hit. Along those lines, I continue to see that LinkedIn suppresses the visibility of content that includes links that would take a user away from LinkedIn. Is there any truth to this? I’ve been ignoring it as a possibility, but nearly all our content points back to our website, so I’m beginning to wonder.

Thanks in advance! 


Best answer by Emily 23 May 2023, 17:32

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Hi Hillary - I saw a similar dip in last month’s LinkedIn impressions and engagements with no change in content type or cadence. I don’t have any insights as to why though!