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Curious if anyone has seen a new platform emerge as a replacement for X, formerly Twitter, specifically among the science, research and healthcare community. I’m a social media manager for a cancer treatment and research institution and X is a big part of our social strategy. As Bluesky and Mastadon are growing in popularity, I would love to know if any healthcare or research organizations have made the switch and if you are seeing a growing community of users interested in science or medical content.

 

Hi ​@madison.skipper, the Healthcare Hub members might be able to share some insight on your question. You can join them and share here: Healthcare Hub in The Arboretum. 

I would also recommend looking into Threads. In my research of all the Twitter replacements, Bluesky still tends to be more journalist focused and I personally don’t know anyone who has fully adopted Mastodon. That’s not to say community doesn’t exist there, but the general consensus is that Mastodon was too complicated.

There was a big spike in new users when Threads first rolled out, then it seemed to cool off. However, I saw a massive surge in people leaving X and posting on Threads during and immediately following the election.

The Threads algorithm is essentially the same as Instagram and hashtags seem to be the most effective way to find likeminded folks. Threads also has a Sprout integration, which is a huge leg-up on the other platforms.

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