TikTok's new Insights tool

  • 13 May 2022
  • 1 reply

Userlevel 3
Badge +1

Has anyone else seen/used this yet? Yesterday TikTok released a new insights experience dedicated to stats and data around community behavior, interests, and how they connect and feel about brands.

Personally, I love TikTok’s transparency with their data and how users are using the tool. Combining these available insights with owned will really help drive a solid content strategy. What stats + insights stand out to you the most? 

1 reply

Userlevel 7
Badge +3

@jackie.dunham Yes! I’m excited to poke around a bit. The overall look seems pretty cool and well design. Also agree, love them showing the data!