Has anyone created a LinkedIn newsletter for their company’s page? Like a weekly/or bi-weekly roundup of what has been posted, upcoming events, etc? Is it a heavy lift? (we’re a team of two)
Background: I work for a not-for-profit professional organization. Our social mainly focuses on B2C and R&D content with the occasional B2B post. Looking for new ways to engage our audience.
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LinkedIn Newsletter
We created one over a year ago, and it has grown to over 17,000 subscribers. It was low-hanging fruit for us because we already had a newsletter, so we just repurposed our email newsletter to the LinkedIn Newsletter. We share stories that are not big enough to work as a single post, and we keep it to about 4 smaller stories each week. We take some weeks off during the year, but we churn out about 40 editions. It really is low-effort if you’re already doing something like this:
Check ours out on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7138941922970124288.
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