Hello!
We recently ran an annual campaign to fundraise for our nonprofit. It was our first year using meta fundraiser. We did not see any success. I made sure to schedule weekly content (reels, tiles, stories). Using the strategy of posting a reel or tile, followed by posting 2-3 stories and reposting the reel or tile at the end. I did this 3 times a week and only included a link in of the post and one of the stories. Content included storytelling, impact stories, stats and evergreen content. The engagement was decent but below our average. This campaign did take place in the middle of the meta sizing change and the adjustment to the Instagram algorithm. Has anyone else experienced a drop in engagement during a fundraising campaign? Or any suggestion of how to better promote a fundraiser using social?
