How do you handle content curation for your employee advocacy program?

I’m a team of one as well, and feed our EA platform often falls by the wayside. I’ve tried to train/encourage others to add their content… so our ABM team uploads webinar promos, our content marketing blogs, and so on. We have profile pics associated with each post so it helps to have different voices in the tool. When I share industry articles, they’re pulled from RSS feeds I’ve subscribed to through the tool and then I use ChatGPT to summarize for me for a quick read, and then help me draft starter copy from an employee’s perspective. 

Create an evergreen library of content that can easily be remixed! We took some time to ask folks to share the top questions that they get from our audience, and used that to make an evergreen content library. It’s our go-to whenever we run out of content. We’ve set it up so that it’s easy to remix.

Here’s what the content becomes:

• List of green flags/positives (five things you need to do now)
• List of red flags/negatives (don’t do these five things)
• Longer lists of tips turn into short singular tips
• Add a personal story to a tip
• Make the content relevant, like comparing data to a current event (do more folks celebrate St. Patricks day or use our product?)
• Just reshare it with slightly different language (repetition is good, less than 7% of people see it the first time)

It takes a little bit of time at the beginning, but is a lifesaver when you run out of new/current content. We started our first list at a retreat where we all took time to brainstorm together. 

Thanks so much for this insight! I’m hoping that I’ll be able to onboard more contributors because the inconsistency in cadence is leading to a drop off in advocate engagement :/

Love these tips, thank you! Similar to what you’ve worked on with your team, I’m in the process of setting up an automation so transcripts from sales calls are auto-added to a Google folder, which I can then leverage to build stronger LinkedIn posts. 

Time/bandwidth is my biggest challenge but I hope to alleviate some of the tedious parts with automation/AI. Do you have any AI prompts that you like using for post creation? I have a few good ones that I’d be happy to share.