As a social team of one, I’ve run into the challenge of maintaining a steady flow of new employee advocacy content into our advocacy program, especially during heavier workload periods.
If you manage advocacy at your company, how do you handle content curation/copywriting?
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Is it centralized with one team (like social or comms)?
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If other Marketing functions contribute, how do you position the ask so it feels like a way to amplify their work rather than just another task on their plate?
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Any processes or frameworks you've found that work well?
Would love to hear if you’ve run into similar challenges and what’s worked for you.