Hi, I’d love to get insights from others on Facebook Videos vs Facebook Reels. For a long time, our audience was more interested in traditional videos and almost shunned reels entirely, but I tried one recently and have since noticed a change. We’re seeing some additional reach outside of our followers with the reels format as well. Let me know what you’ve observed with your own audiences!
Facebook Reels VS. Facebook Videos
+3Digital Marketing Specialist at Western States Cat
Hi Julia! I tested this recently since I mainly post FB Reels and wanted to try posting FB Videos. We are continuing to receive more engagement and views with Reels, not Videos. It might be audience preference or related to the content so I would keep testing to see what works best!
+3mreusche wrote:
Hi Julia! I tested this recently since I mainly post FB Reels and wanted to try posting FB Videos. We are continuing to receive more engagement and views with Reels, not Videos. It might be audience preference or related to the content so I would keep testing to see what works best!
This is so helpful! I’m excited to see if we’re positioned for a healthy mix.
Related to this and a different post where
+6stacyk wrote:
Related to this and a different post where
No solution, but chiming in to share we saw something similar and because of that only post videos to Facebook natively so we can engage and interact better. We also saw higher video views that way.
kate.meyers emery wrote:
stacyk wrote:
Related to this and a different post where
No solution, but chiming in to share we saw something similar and because of that only post videos to Facebook natively so we can engage and interact better. We also saw higher video views that way.
Thanks
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