Deactivating a page

Hi Kyla,

What platform is the page on? If it’s LinkedIn or Facebook, I’d recommend merging the pages instead of deleting one! 
 

https://www.facebook.com/help/249601088403018/?helpref=uf_share

https://www.linkedin.com/help/linkedin/answer/a554310

Hi! 

It’s an Instagram page. Thank you though! 

I’m trying to alert the audience that the Instagram will be deactivated and to follow the main page. 

Oh, I totally overlooked that! 🤦‍♀️ Yeah, for IG I would recommend sending out a few posts on the feed and story letting people know when the page will be deactivated and driving to the new account. That’s what I’ve done in the past and it works pretty well. If you want to go above and beyond you could put a little spend behind one of the posts targeting current IG followers.

Don’t deactivate it.

Instead, make a few posts that make it clear where the real page is and pin them to the top, then make the bio clear that this is a secondary account you’re not using.

There may be old links to the Instagram pages or people may know one better than the other. Instead of having that traffic get stuck, you can re-train them to go somewhere better. We’ve used this with all our extra accounts and its worked really well (we’ve even gotten some positive feedback on how good the messaging is for moving folks onto the right place). 

I agree with ​@kate.meyers emery. Pin several posts saying that this account is no longer be monitored and follow along at the other account. 

Another idea - You could do collab posts with your main account when it’s content that relates to admissions. That way you not doing overlap content. 

If you do ever decide to delete the page completely, make sure to download a copy of the entire history of the page. Speaking from one HESM pro to another, if you’re a state university, you’ll be required to keep a copy for your FOIA records. 

Yes! Even if you don’t deactivate, once you decide you’re done with an account its good to download all the records just in case (some platforms are getting a little more aggressive about cleaning up unused accounts).