Customer-to-social media follower ratio

@raven.gill I’ve never heard of this being a ratio that is usually tracked. Is there a reason why they’re tracking it? 

@JonathanZuluaga  I think it’s a way they can track social ROI. They are trying to figure out what a good follower goal would be. If they only have 7500 clients, we don’t want to sent a follower goal of 20,000. Also easily 20% of patients are kids who don’t have social accounts yet, another 10% are patients over 65 who also don’t have social accounts plus not everyone in the 18-65 range is on social media. So I’m trying to help them set realistic goals when it comes to follower counts.