Hi fellow healthcare marketers! 👋
When it comes to providing patient care/answers on social media, what’s your protocol for minimizing PHI?
The agency I work at specializes in healthcare marketing and we’re all HIPAA-certified. We get DMs and public comments of people sharing their medical history and it can be tough to navigate. We typically hide comments and respond offline, but I’ve seen some wild stuff shared in DMs.
I’m wondering if it’s worth disabling Facebook/social messages entirely for healthcare orgs and directing people to a patient portal/HIPAA-compliant contact form instead.
Would love to hear from anyone who’s dealt with this!