Q1 Wrap-Up! Giveaway Alert!

As you look back, what’s one key insight or takeaway from your social media strategy so far this year?

First of all, I can hardly believe Q1 is about done and in the books. It’s just gone by so, so quickly!

One key insight I’m taking away is to be careful which AI models and tools to use. DeepSeek is one example of an AI model that’s raised a lot of concerns in terms of data privacy and ethics. If I’ve reinforced any learnings around AI and social media, it’s to be even more sure to measure twice, cut once.  Be sure about the AI model’s data privacy, transparency, accuracy, reliability, regulatory compliance, and ethics policies. Keep up on relevant TOS documentation, for example, so you’re not taken off-guard if the AI model’s owners allow for terms that you or a client are not comfortable with.

I’m so proud of our little team. While we were able to use Sprout for historical reporting, which has been fantastic, we were able to tap into some of the competitor data to do some analysis on some very specific trends and areas of concern. Now, we’re able to take those insights and transform them into action next quarter!

Planning. I know, something people do all the time & is essential, but getting back into taking the time to literally sit down to plan content in a calendar has given me more free time to think and create rather than scramble each day. As being the only social media manager for my company this frees up time for me to look more resources like this one! 

First, collaboration on Instagram is the key to reaching more people. Instagram is actively promoting it, and we have been looking for opportunities to take advantage of it, especially by partnering with key followers and those who support our brand. This strategy has significantly boosted both our impressions and engagement.

Next, we have focused on creating evergreen content. While timely posts perform well, we are seeing longer shelf life on Facebook and LinkedIn. Content that remains relevant a week later continues to drive results, reducing the need for instant gratification.

And last, we have adjusted our approach to user-generated content. Fewer people are posting on their own accounts, with more users going private or sharing less. As a result, we have scaled back our reliance on shared content. Hopefully, this trend shifts, but for now, we continue to adapt.

As a Social Media Care Specialist, I’ve been focusing on slowing down on my responses for some of the more common, simple comments we receive. The goal is to be more engaging than responding with “thank you” variations. I look forward to seeing the numbers, but we seem to be getting more volume!

Looked into smaller social media, like Lemon8, this quarter for targeted opportunities and audiences for a couple campaigns. Happy to say there’s been some reach and engagement success there.