I took on the social media role kind of unexpectedly when I started in my current role two years ago. I’ve really had to learn a lot quickly. As part of my role, I manage an ambassador program with 90+ brand ambassadors and 50+ active Facebook pages. I’m happy to report that across all our active pages, our engagement increased by more than 200% and impressions increased by 130% from last year. Makes me proud of my hard work and excited to see what can be achieved next year!