A standout moment for me was when one of the Senior Executives came to tell me that while interviewing a candidate and beginning to describe our company culture to them, the candidate stopped and said no explanation was necessary. From following our LinkedIn page, they had already seen everything they needed to know that our company is an extraordinarily special place to work. One of the best compliments I could ever receive - and proved that I was making a true difference with our organic posts!

That was a few months after I started in my current role. Now I’ve been with the company for nearly 3 years, and I continue to hear from recruits and new hires all the time about how our social media helped them make the decision to come work for our company.