Celebrate 2024 with Us!

Let’s goooo!

It’s been such a great experience exploring the Arb and connecting with other social media pros here.

My favorite social media moment from 2024 was collaborating with influencers during Spinal Cord Injury Awareness Month. I had the privilege of meeting and helping to share the stories of two incredible individuals. The takeover-style campaign was a huge success, and it was amazing to see our audience engage with the content. I’m excited to continue this momentum into the new year!

In 2024 I executed a campus-wide scavenger hunt where are the communication, including hunt details, clues, etc. were on our instagram. It went over so well we did it again for our second giving day. College kids love stuffed animals, too!

2024 is wild to look back on, it’s hard to choose a favorite moment. On an industry scope, I loved seeing people embrace being a part of livestreams, whether it was tuning into political content, watching the eras tour on youtube, or joining in the phenomena of live shopping on tiktok, it felt like in those moments we got back to what social media started out as; a connection point.

Personally, I got to launch our organizations first influencer campaigns, and that was an awesome experience. We don’t do a lot of it in B2B SaaS, but this year we shifted how we “do social”, by having social media roll up under demand gen, but always maintaining that core tenet of what social media is really for - connecting with people, not personas. 

The cherry on the cake for the year was winning my orgs Marketing Contributor of the year as a social team of one. 🎉 Here’s to 2025!

I work at a public university and one of my favorite moments from 2024 was creating our team’s take on the Gen Z slang trend that was circulating in the fall. We crafted a script about our university and worked with our multimedia team to create a fun video version of it. Like any trend, it definitely got mixed reviews, but I think we put our own spin on it and showed off the unique environment at our school. Hoping for a great 2025. 

In 2024, I enjoyed your events, your weekly updates/round ups and the mentorship program, which led to a great connection and conversation with Rolando! Helping me learn more everyday about social media. Thank you and keep up the good work team. All the best for the year ahead.

My favourite moments of 2024 were launching our first short video campaign series and also seeing a significant increase in our engagement and followers on LinkedIn. Excited for 2025! 😊

On a personal note, I enjoyed learning more and more about the fediverse and use other social networks like Mastodon and Pixelfed. :) 

Joining the Arboretum [Sprout Social] community in 2024 was a success because it’s a place where I’ve learned a great deal in a short time about social media technologies, trends and issues. Much of what I learned I applied to the work I do, which is appreciated. Thanks to all for your contributions!

2024 was great!

Discovering the arb is definitely one of my favorite things from the year, but besides that I loved visiting some of our beautiful properties for sale, and collaborating with our agents to showcase these homes. It was also great to see the success of the content I have been creating in 2024 😊

I work at an international law firm (lawyers need social media, too!) and this year, we made the switch to Advocacy by Sprout Social for employee advocacy purposes. As a team of one, I wasn’t sure how the rollout and implementation would go, but the feedback and usage has been incredible! We have significantly more people using it -- and enjoying it -- than our last platform and it has only grown the interest in our firm and social media as a whole.

On a personal level, I also finally decided to launch my own newsletter on LinkedIn so that I could capture all the work I was already doing for my job to stay on top of trends and changes (looking at you, Instagram).

Lastly, something that was a purely social trend… all the buzz around Wicked. From the campaigns to the memes generated, we were all holding space in one way or another. It was incredible!