Community Question: 2024 Goals

Having a more mature audience base across all social platform, the goal for 2024 is to create content that resonates with them (which is challenging). This comes hand-in-hand with increasing our engagement and growing a community.  

Social Media Goals for 2024:

• Plan out calendar to include important dates, campaigns and influencer initiatives ✅done! We had an agency create this the past 2 years, but it worked out much better by tackling this myself as I found myself going back and forth with the agency on timelines and errors.
• Increase average Instagram engagement by 2%. Our audience growth skyrocketed 📈 in 2023, and we hit our engagement goal for 2023, but now engagement needs to keep up!
• Streamline Influencer Marketing Process - a new tool has been added to our toolset - Tagger - and with that we hope this will greatly help with our Influencer Marketing process.
• Increase short-form content and focus on storytelling. This ties in with building our TikTok channel.
• Continue to build our Facebook audience as we had to restart our page from scratch through organic, paid social and influencer initiatives. 

Goals for 2024:

• Consistent and efficient reporting (s/o Sprout)
• Educate stakeholders on social capabilities
• Reach desired audiences where they are and how they want us too (i.e. educational content)

2024 Social Media Goals

1. Platform Purge - Refocus efforts on channels and platforms that serve our audiences and our messages (i.e., reduce the number of social accounts).
2. Build Community - Our industry (financial services/insurance) is built on relationships, and we want to represent that in our online communities.
3.  Have Fun! - Our industry (financial services/insurance) can be overly serious, so we are seeking appropriate moments to let our silly side show.

Thank you!

My social media goal for 2024 is to create a more structured social media calendar with compelling content that will (hopefully) increase our following, engagement rates and strengthen our social media presence. And I will be sure to follow Jenny Li Fowler’s advice to focus on quality vs quantity when posting!

Thank you for the session today. My goals for the year are to educate my organization on the importance of social, create a social strategy and increase our engagement rate. 

My goal for 2024 is to generate more shareable content on Instagram and LinkedIn. That is an area where other brands have had a lot of successes and where we have struggled. 

Three of our goals include creating a strategy for threads, exploring employee engagement, and doing more creative Reels and stories, adding music, voiceover, etc.

And the winners are… 🥁🥁🥁

Congratulations @nicki.sowden @nadeje.mcarthur and @regina.rodriguez-martin! You’ve been randomly selected as our winners! Look for a private message from me in order to collect your shipping address.  

I love this, especially telling a story. So important in a world where everything is starting to sound the same (thanks,chat gpt LOL)!