Community Question: 2024 Goals

Improve engagement and bring those engaged users to our websites.

Great webinar! I am interested in her book now that I have heard her speak. I am curious about what other awesome insights are in the book! 

We started working on our 2024 Strategic Plan at the end of 2023, so I have a pretty good idea of our goals (for at least the first 3-6 months of the year.) 

Our major goals are….

1. Successfully maintain a monthly content calendar (prioritizing our planned campaign content over one-off content.) 
2. Establish a clear brand identity across our social media platforms (in the first 6 months) and grow that brand identity (in the second 6 months.) 
3. Increase our community engagement across all social media platforms. We want to increase our engagement rate for each account by 1-5% in the first 6 months. (We are well on our way already!) 

I’m just starting a new role in social media so my overall goals are to come up with a strategy for growing their accounts, maintain a cohesive brand aesthetic, and to create content with value.

A goal of mine is to create more engaging content and sustain our growth on Linkedin and Instagram. 

Our goals include using social media to drive footfall into our buildings, increasing donations (both in terms of number of people donating as well as the dollar-per-donor) to our nonprofit, and increasing community awareness of the high value our organization offers to our service areas.

I recently graduated in May and am very early in my career, my 2024 goal is to absorb as much information as I can both internally and externally to not only adapt to our current social postings but be encouraged to try new things and bring ideas to the table. Social media is constantly evolving and growing, and I wish to continue to evolve with it while also bringing our company personality to life.

Not sure why my post disappeared. Our goal for 2024 again is to increase the number of followers and engagement from our followers on our social post. I’d also like to create more organic content. 

More engagement & getting ahead on content planning/creation!

My goal is to create more of a community and create real relationships between the companies I represent and the people who follow us. 

Goal for 2024:  To align our social strategy with brand initiatives and build out reporting to show how social media supports the overall strategy, not just with paid ads, but with organic content as well. Use multiple social platforms to drive engagement with brand-awareness content that supports the company’s key initiatives.