Community Question: 2024 Goals

My main goals this year revolve around the launch of our TikTok account. 

• Work with our Student Ambassadors to create videos that target prospective students
• Post 4-5 times a month
• Increase brand awareness and reach on TikTok 

My team’s goals for 2024 are centered on content creation. We’re looking to increase the number of specific organic campaigns and diversify the types of content we’re creating with an emphasis on video.

A personal goal I have for 2024 is to expand my skills outside of organic social, especially in paid social. I’m not looking to become an expert in paid social as these are often and should be two different positions in an organization. However, more and more we see crossover in our careers, and I want to make sure that I have a solid foundation to work from when these instances come up! 

As for professionally, I’d love to see us increase engagement and continue to grow the follower numbers. 

Develop a social media marketing plan.

Genuinely to enjoy it, and amplify our creativity!

My goals for 2024:

-Increase engagement

-Increase brand awareness in new markets

-Develop more short-form video content

Our goal for 2024 social media is to continue building trust with our followers! We’ll be keeping an eye on Engagement with a goal to increase it! Secondarily, trying to organically grow followers with a slow and steady approach, targeting those in our community! Quality over quantity for all of the above. Thanks for a great session today! 

My goal is to stay ahead on planning and scheduling content and bring my folding chair and build better reports that draw attention to the value of social. 

Great event with Jenny Li Fowler! As a social media manager for a hospital, I resonated a lot with what she said about having a “big goal” and look forward to breaking that big goal into more tangible goals for my organization. I also enjoyed how she shared the 6Ms and how they can be used to say no to content requests that don’t align with the content strategy. This is a common problem I run into.

My big social media goals for the year are:

• Refining our social media goal and only sharing content that supports that strategy
• Streamlining our workflow since our organization is so big and we collaborate with a lot of departments for content

Thanks again for a great event! 

At the forefront of goals for social media this year is a desire to increase the use of video -- and not the polished kind. We had great success with vertical straight-from-the-iPhone content in 2023, and I’m hopeful we’ll be able to lean into that in 2024.

Second, I want to up our engagements on organic social content, specifically engagements from our own people, on the platforms where we have a presence.

Of course, these goals, and others, are subject to change… because, social media ;)