Community Question: 2024 Goals

My main social goal for 2024 is to formalize a strategy across our many markets/initiatives so I can find similarities across all of them, and better differentiate them. 

I’m brand new in this position so my biggest, overall 2024 goals are to learn best practices and streamline the work.

Our goals are to expand our audience of followers by 10% in addition to branding our business as a trusted leader in our industry. So it’s a combination of building our platform and aligning our content’s message with all other marketing channels.

I would have to say to increase my Engagement metrics organically and create more organic content. Not to get too caught up on what is trending, stay focused on my brand. 😊

My goal is to integrate more video content in our postings to create more traction on our channels, and give our alumni viewers the opportunity to hear from their fellow alumni across the globe more often. 

🙌Team higher ed!

Our social team (of two hehe) has divided into two separate programs to better serve our partners and ensure we're utilizing social media to its fullest potential! The overall goal with this decision is to: 

• Tune into social listening and utilize in our strategy
• Bring our ‘folding chair’ up the line in content alignment meetings! 
• Report more! 

My goals for social media for my organization for 2024 are to get more organic engagement on Facebook. Our Instagram and LinkedIn are thriving, but Facebook’s algorithm has killed our engagement. It’s a fraction of what it used to be and I’m still trying to figure out how to get it back to what it used to be through different methods. 

Our social media 2024 goals:  

• Increase brand awareness, with new audiences and current followers.  

• Increase engagement and social relationships with current employees. 

• Double our followers on all our social platforms.

• Increase conversion rates. 

My goals this year are to consistently plan content on a monthly basis via a social media calendar and create Reels.

I’ve been reading tons of annual reports and trend reports, and in the end, my top goals are:

1. Make sure my clients understand what I am doing with their social media. Explain and keep them informed and engaged. 
2. Make curiosity my modus operandi. Take time to read, reflect and apply learnings.
3. Create fearless content that my ideal target group resonates with.
4. Stick to authenticity. Original content that makes people feel good. No trends.
5. Repeat, repeat, repeat