Community Question: 2024 Goals

My social media goal for this upcoming year is to understand my clients goals better and create a robust strategy to achieve them!

Continue to lean into content we know will bring about more engagement

Grow our followership. We hit 1000 LinkedIn followers this summer and I wanted to sing from the mountain tops. 

Diversify social content to better emphasize and share the community, ethos, and people behind the brand.

Our goals are to increase two-way engagement with our audience and diversify our content - more photo stories, video, and interesting graphics! 

Social media goals include growing our audience and brand awareness! Secondary goal is creating a community and growing engagement of comments, likes, and shares. Currently I am only two months into the role and having to take on additional duties due to staffing changes, so I will be able to focus on this and create SMART goals once we hire another person!

Develop an organic social strategy that gets executive buy-in. Generally we’d like to post more frequently, grow our audience, and convert followers into customers

My goals are to increase my engagement; specifically, I want two comments on my posts a month. I know that’s a really small goal, but I want to start small and grow from there.

Thanks for your time!

Some of my social media goals this year are to home in on our brand voice, and to raise LinkedIn followers by at least 10% each month.

We are also looking to have more impact with each post. So, I am hoping to increase engagement each month. 

This year, one of my goals is to continue to bring brand awareness to our 6 service areas, as well as nationally. I also want to reach our increased monthly analytic goals for 2024. We would like to continue producing our content that works well for our brand’s image, but also keep an open mind to change and evolve day-by-day.