Community Question: 2024 Goals

My goals in 2024 is to use social to better support our business needs which is mainly lead gen. With that, I want to dive into tools like buttons within each platform and CTAs that will drive better traffic.

Our team is looking to increase our engagement rates. We’d like in incorporate more creative assets, like reels, stories, video, gifs, carousels, etc. By incorporating these tactics, we’re hoping it’ll increase engagement. 

Have a couple of goals:

• Better use social to connect with clients and showcase the high quality work we do in Entertainment
• Continue to push our strategic thinking when it comes to organic campaigns for clients

Overall just looking to level up our strategic thinking here at our agency!

My goals are to learn more about SEO on social media, rethink how we raise money using social media, and stay ahead of my schedule!

Demand gen + brand awareness!

My goals for 2024 is to increase brand awareness, boost engagement, and drive conversions on our website!

My goal is to get better engagement on our posts and to inspire more conversations with our audience on social!

Our organization sets goals at the end of this month but our social media team goal for last year was 1 billion engagements (reactions, shares, comments, video views) on our global channels. We hit that goal on Christmas night! 

For this year it will be a goal set around moving people to next steps (website signups, etc.)

I have two goals for 2024! 

1. Don’t neglect YouTube - Repurpose already created content for my client’s YTs and track analytics. 
2. Focus on building community instead of driving leads. Build trust first, let the pitch make itself! 

My goal is to increase engagement rate per impression, and to increase pipeline revenue by 25% from last year!