Community Question: 2024 Goals

I’m the marketing manager (entire marketing department) for a STEM Nonprofit. 

My goals are:

• build our brand awareness- more than 10 million people participate in our programs, but only a small percentage know that our organization is the name behind the program. 
• telling our story better- we have a great impact on the worldwide engineering community and I want people to know those stories!
• build influencer collaborations for the research we do about encouraging young people to pursue engineering careers.

We have several goals for social media this year: 

• Increase awareness, especially with new audiences.  

• Deepen trust in and connection with local government  

• Further establish thought leadership by providing a forum that enables more in-depth conversation about top-of-mind matters.  

• Amplify marketing of key programs and services. 

This year we’re really focusing on fleshing out our systems and processes for our SM department. We have tons of different kinds of services, resources, etc. to promote, and we’re looking to get these SOPs down to a science.

BIG aspirations in 2024: 

1. Increase engagement and conversations on our social platforms 
2. Streamline our collaboration methods/processes with stakeholders 
3. Create more authentic and intentional pieces of content 

My goal as a team of one for 2024 is to refine my social calendar, and really prioritize quality over quantity. Big focus on evergreen content and being able to carve out time to strategize and report out on social. 

Boost awareness and involvement on our social media channels, encouraging people to share and spread the word about our programs.

My goal is to create more engagement by jumping on timely trends

In 2024, I’m solely focusing on LinkedIn and capitalizing on its different avenues for showcasing company brand/thought leadership (LinkedIn product pages, LinkedIn newsletters). A particular goal is employee advocacy and training folks on how to build/strengthen their personal brands.

This year I am working towards building a trust and connection between our audience and social media. Hoping to have members re-engage with our nonprofit! 

My main goal this year is to get aligned with other departments in my organization to fully develop a social strategy that align with overall company goals. So we aren’t posting just to post. I am also experimenting more to see what type of content our audience likes on a deeper level.