🏆 Community Question Giveaway: 2024 Planning

Remember that you and your team may not necessarily be the same or share the same characteristics as your audience. Take time to connect with the team members who know your audience best and put that information to work in your content. If you have the access and resources, see if you can connect directly with your audience members to learn about them first hand, understand how they operate, how you can provide them with inspiration/education/entertainment etc. and really leverage the power of relatability in what you share through social channels :) 

Focus on the key areas you want your content to revolve around and ensure your balancing content between them. Avoid getting stuck on the same message for too long to ensure there is enough variety in your content

My #1 tip for B2B brands in 2024 is to scale up your team as much as possible. 

We are scaling up as 2024 comes around the corner so that when next year hits, we’ll be ready to hit the ground running with launching new concepts, campaigns, and getting our feet wet with platforms we haven’t previously had the time to tackle. 

I was a team of one person in my prior company and since joining Riskonnect, where we have a UK team, a dedicated North America person, and a plan for our Riskonnect India LinkedIn page, I have learned so much more about what it means to coach a team of social media professionals vs be the solo social person. 

I know not every company has the capital for this, so here’s a few ideas:

• Solo Social Person: See if a member of your Content team could write & schedule posts to promote blogs or ebooks. Or, see if you could bring in a Summer Intern for a few months in June 2024. 

• Solopreneur/Start-up: If you have one single marketing person whose #1 talent is social, consider bringing on an agency to handle things like SEO, long-form writing, and things that take time away from social strategy that are still important and worthwhile. 

PS: If you manage a brand’s social media program all on your own and you do so for the U.S. and another country, you’re managing a ‘Global Social Media Program.’ I share this because earlier on in my career I managed a global program but never referred to myself this way. Sometimes titles and/or program reach really do matter in terms of how much a certain colleague will respect the effort you put into the program.  . 

🏆 Congratulations @katie.franz @dasle.hong @kelly.bean @mihaela.stefanova and @morgan.dominique! You’ve been randomly selected as our winners. 

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